§3344

s business-valuation, forensic-accounting, and litigation-consulting services. To do his job, Roesler projected 10 years of postdeath revenues from the exploitation of Jackson’s image and likeness under California law, see Cal. Civ. -54- [*54] Code sec. 3344.1 (West 2012), and from some associated trademarks. Fishman then used Roesler’s revenue projections as the starting point for his own use of the income method to value Jackson’s image and likeness. After he figured out future cashflows, Fish